Are you tough enough to wear pink? The 101 Wild West Rodeo will continue the tradition started last year with the implementation of a Tough Enough To Wear Pink? night. Thursday evening’s performance will be designated as “Pink Night”.

The color pink is not something you would usually associate with the tough sport of rodeo; however, breast cancer has touched the lives of many rodeo and western lifestyle families. Rodeo committees, western event producers and western manufacturers have joined together to raise awareness and funds for the fight against breast cancer. The TETWP campaign puts this important health issue top-of-mind at rodeos and western events across America and Canada. The Ponca City Rodeo Foundation which organizes and puts on the 101 Wild West Rodeo is pleased to join those who have already gotten behind this campaign and the momentum continues to build.

At Thursday’s performance, the foundation will give $1.00 for each person in the audience who is wearing pink and will donate $50.00 for each event winner who is wearing pink.

All money donated during the Thursday’s performance, will then be given to the Breast Cancer Assistance Program Fund out of Tulsa, Oklahoma.

For More Information About This Organization, Please Visit Their Website.